Brand
& Communications

Brand Equity

Test Publicitarios

Celebrity Test

Innovation

Concept Test

Pack Test

Product Test

Promo Test

Line Test

License Test

Shopper
Understanding

Shopper Journey

Decision Tree

Shopper Profile

Shopper Interaction
(Touch Point)

Shelf Evaluation

Target
Understanding

U & A

Segmentação
comportamental

Customer Experience

UX / usabilidade

Customer Journey
Mapping

Touch Points

NPS

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